In an attempt to combat the increasingly high number of pirate DVDs, Paramount has joined Warner Brothers and are selling their DVD’s for a low price of $3. And these are no bargain bin movies. These are new movie titles that will go on sale some two months after their theater debut in the US.
Time Warner was the first to try to undercut Chinese movie pirates by selling cheap DVDs in mid-2006. It formed Warner China as a partnership between Warner Bros., China Film Group, and Hengdian Group to sell movies just days after theatrical release for rock-bottom prices: just 10 to 12 yuan (between $1.30 and $1.60). Warner was followed by Fox a few months later, which planned to mirror that strategy but at a higher price—about 20 to 25 yuan, which translates to about $3. The $3 price tag is still over twice as high as a pirated copy, but the studios hope that customers will learn the value of the legal versions.
via ars technica
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