Facebook today announced that they plan to help companies target their adverts based on what its users and friends in their network do on the internet. This move by Facebook will allow Web companies to increase their ad revenues, as the ads displayed will be relevant to the user on that page.
Along with this, Facebook will allow companies to build profile pages akin to those which millions of users use and maintain daily.
Further increasing company integration is a ‘Beacon’ which is what companies can embed on their outside sites. If eBay embeds this on their sites, a Facebook user who lists an item for auction can then get a Facebook alert sent to his/her friends enabling them to check the listing when they login.
“People influence people,” Zuckerberg said. “Nothing influences a person more than a recommendation from a trusted friend.”
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